We increased
Pill Club's user engagement by 7% in 2 weeks to drive more business for our sponsor.

We also expect an additional 14% jump in the coming months.

Project overview

Here are a few problems Pill Club was facing.

01

High Dropout Rates

02

Lack of connection with users

03

Long onboarding process

TARGET Stakeholders and users

Our primary target users were college students between the ages 18 to 24

What We Did

Conducted qualitative and quantitative research

We conducted in-person user surveys and interviews and collected over 50 responses to draft our preliminary solutions

Google Forms

Zoom Interviews

Meetings with Pill Club's product team

Design Surveys (A/B Testing)